Start-ups branding

Creating a brand is an exciting endeavour, but it might be a daunting task as to where to start and how exactly to do it. There are few steps to go through for sure:

1. Competitor research.
2. Audience finding.
3. Personality finding.
4. Name the business or brand.
5. Tagline/s.
6. Finding the look of the brand.
7. Designing the logo/s.
8. Applying branding features.

The start up-brands have especially difficult task as they do not have the advantage of any established reputation like older businesses so there is a pressure to create something outstanding in branding terms and also from product or service feature point of view.