Sub-brand proposal

Have you just acquired a new brand or are your creating new product? You will need the plan on how to introduce it to your existing brand family and manages it as sub-brand of the product category. Getting a new brand usually happens when you want to expand to new markets using a brand or complement the existing family brand. It is worth to research that option and analyse what features and services the sub -brand could offer than the other brands you manage cannot and if it could give you a competitive advantage on the market.

It takes time, money, and co-ordination to create a brand and it takes even more effort to incorporate a newly created or brand that you acquired then launch it to excite and convince the customers and clients that this is your new face. Additionally, you will need to manage the relations between all sub-brands. 

Entrusting us development of your sub-brand you will receive no less than:

• Brand Brainstorming Session to establish the scope of the project and further meetings as required.
• Evaluation of the sub-brand concept, layers, and interactions with other sub-brands and position on the market.
• Select the brand tools (packaging, marketplace, technology, visuals, etc.).
• Select the brand platform.
• Market and competitor testing.
• Testing of the brand image.
• Launch campaign.
• Brand strategic plan.

1. Brand guidelines update
2. Brand presentations – sales, board, or staff

Designing or acquiring a new sub-brand is not only about the functionality and features, but also how the brand performs in minds and hearts off the customers and clients elsewhere and how it will perform as part of your brand family. Planning the development of the whole brand family and moving the brand to the desired position within the portfolio is a meticulous task especially if the budget is not too high.

If you decided to create your own sub-brand, contact us by email or phone regardless the industry you are in, and we will book an initial appointment for you during which we will get to know your idea and plans for the future.