Launch campaigns
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Whatever we plan to launch on the market – product, website or a new branch – we need a launch campaign. Launch campaigns are smaller than marketing plans, shorter when it comes to time frame, but usual have more details and very specific goals. It is also has three stages – pre-launch, actual launch and post launch, all needed to show the brand, awareness and customer usage. Each stage of the campaign has different tools and actions assigned to achieve the awareness of the brand or projects and make sure that the client being addresses of the launch buy the product or the service. The launch campaigns are very useful to create a buzz and introduce new or re-designed products or services. They can be also used to build a reliable database of customers and ultimately cut the cost of the clients’ acquisition. |