Communicating your strategy

If you have a new idea to roll out and you need to drum up support for a new technology or you need to re-structure the marketing operations you need a bulletproof presentation. It needs to be clear to your audience, contain rationale and demonstrate the gains in a simple way.

Preparing the presentation few elements should be considered:

• Audience - language, knowledge of the topic, departments they work, etc.
• Delivery method - ppt format, zoom software, slides + comment, video, etc.
• Information required – source, format, complexity, etc.
• Timing – in relation to other events within company or potential investors