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Instagram is one of the most rapidly growing social media platforms, as it allows for users, including businesses, to showcase what they're about via a visual story, but this is not only pictures. There are few reasons why Instagram is useful in marketing mix:
- Instagram profile serves as your homepage within the platform. It's important to make sure that your profile is complete and has all of the pertinent information that your followers will be looking for, so that they can determine whether or not you're the type of company they want to consider following. Sharing a relevant photo or video, update the URL in your profile and use a call-to-action within your caption to let your followers know it's there to click.
- On Instagram you should strive for:
- To showcase products and/or services
- To build a community
- To increase brand loyalty
- To advertise to potential customers
- To increase brand awareness
- To showcase company culture and values
- To share company news and updates
Setting clear goals and objectives for the above once you are established on that platform will increase the odds of reaching those targets.
- Building content pillars are a must on Instagram and this can be done through:
- Behind the scenes action shots
- User-generated content
- Product demo
- Customer stories
- Team member features
- Team member takeovers
- It is essential to set style guides as Instagram is a visual platform. Consistency is key. Style guides can include everything from the actual design and layout of posts to the hashtags that will accompany them.
- Utilize hashtags and become more searchable. Although the hashtag originated from Twitter, they are also wildly popular on Instagram. Hashtags allow Instagrammers to discover new content and accounts to follow, as well as serve as a way to bring humour and relevancy to their posts.
- Creative captions in all of posts, both photos and videos, make them more inviting and give users a description to go along with what they're viewing. This is also a great opportunity to attract user involvement. Engage your followers by asking open-ended questions where they are more inclined to comment.
- Embracing user-generated content is a helping hand. This builds strong pillars for your content strategy as well as foster an engaged audience by incentivizing fans to share their interactions with your company offerings. Most importantly, often leading to a better ROI.
- Utilize Geotagging to "checking in" at a location. It should be used as often as possible if it related to the brand. In this regard Instagram is an equivalent to a free flyer to promoting your event.
- If consistently used through a creative strategy will help your followers formulate a clear idea and image of who your company is and what you stand for. To achieve best results, stay balanced, consistent and timely.Tracking the results of your strategy allows to understand which of your content your audience finds most relevant and engaging, allowing you to really hone in and optimize your strategy as you move forward with it.
- If you make your followers feel important through encouraging them to discuss what is important to them. Encourage users to "Turn on Post Notifications" for your account and consider creating a post promoting this, or asking users to take action in the bio of your profile which and receive push notification that are a first step to create a relationship.
BMF Design is able to deliver a successful campaign for any business on Instagram. Staring from setting up an Instagram account, preparing Instagram strategy or the whole social media strategy.
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