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Almost everyone has a Facebook account hence this platform often proves to be a very effective marketing tool. Here are nine reasons why that is:
- Facebook is the most popular social network. There’s strength in numbers, and with over 1.4 billion users and over 900 million of those users visiting the site every day.
- Facebook users encompass all demographics. Whether you’re trying to reach teens or seniors, you can find them on Facebook.
- Facebook is “sticky.” Facebook users spend a lot of time on the site — 40 minutes per day, on average. Worldwide, Facebook-user accounts for a whopping 20 percent of all time online.
- Facebook is growing. Not only does Facebook dominate social media use, but it shows no signs of slowing.
- Additionally, Facebook advertising is affordable.
- Facebook advertising is highly targeted. You can target your audience by location, age, gender, interests and other factors.
- Facebook lets you reach out to website customers. Facebook’s re-targeting option allows you to show Facebook ads only to people who have previously visited your business website.
- Facebook lets you spread the word to Friends of Friends. Targeting customers who see your Facebook posts or ads, their Facebook Friends will see them too.
- Facebook helps you measure your results. Facebook analytics can get detailed information about how prospective customers are engaging with your business on Facebook, such as how many likes you got this week and how that compares to past measures, what type of engagement you received (likes, comments and shares) on posts, and which ads drove traffic to your website or other actions.
BMF Design offers service of setting up Facebook private accounts and pages and organising the whole system of posting whether it is directly from Facebook or through social media apps.
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