External and Internal links

To explain why internal and external links important parts of SEO are, we need to explain what they are and what is their role. The internal links, also known as inbound links, are hyperlinks that directs the reader to the target page on your website. Internal links on a web page will help a viewer to stay engaged with your website longer. Website’s visibility and rank on a search engine can be improved by adding internal links and the anchor text should be a specific and descriptive group of words that will help a search engine bot to better “crawl,” or understand, your web page. Internal links will help a bot find other web pages on your site, too. A web page that is easy to navigate — for users and search engine bots — will properly index.

An external link is a hyperlink that directs the reader to a reputable page on a different website. The quality and quantity of the external links that you use matters. Adding trustworthy and informative website links of high quality to your pages will help improve the credibility of the website. An external link is more valuable if it links to popular and relevant pages that are highly ranked and related to the content on your web page. Valuable external links will also help to improve the authority of your website, by providing a viewer with references.

BMF Design manages process of inbound and external links and as it is not a one of process it keeps growing the network to preserve the rank of the website or blog in the pole position.