SEO

Social media is present in every person life. We all use Facebook, Twitter and Instagram. Many of us use LinkedIn. Using social media for a business purpose is different though than private account and the structure of such accounts is different. As Google and other web browsers social media platform run own algorithms deciding how and to whom your post or picture will be shown. Another issue of working in social media is delivering information through targeting right audiences. To be efficient using social media we need to know how they work, a what time they deliver most efficiently and what communicational elements are needed to create efficient write-ups.

Social media strategy?

One could start wondering why the strategical thinking is needed for social media and he can do it himself. No, it is not advisable. Private use of social media is unsuitable for projects and businesses or brand implementation and can cause a lasting damage in your reputation. Why? Because social media platforms must be aligned with your customers, you need to speak their language, the budgets need to be determined, target of the campaign need to be set, and progress of the social media campaign need to be measured. Setting up all those elements coherently to avoid repetition and keep the information coming in regular manner is always a challenge.

Implementation of social media strategy

We always hear is that social media communication needs to be done continuously and on time. Easier said than done. This means sometimes to post on a spot when the event happens, and we need to be ready. We cannot to make a speech and record ourselves, it is quite clear, but then we need someone who will do it or at least set up the right application so we can broadcast with minimum effort required. Whatever effort we will put into social media organisation we need to be aware that either the results or quality might not be as expected.

Elements of the strategy

Social media strategy implementation must fulfil certain conditions to work and they are:

• Right timing and frequency, we operate 24/7
• Optimized engaging content, information that is not original slips through readers filter
• Platform choice, not everything should be posted everywhere

Without sticking to those guns is difficult to achieve a good result supporting your overall targets.

BMF Design sets up, execute and monitors the social media and administers all accounts individually or integrated social media platform. We create easy to understand strategies, implementation plans and media campaigns.