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Segmentation, Targeting and Positioning (STP) is a common strategic approach in marketing. In fact it is one of the most commonly applied marketing models. The STP model is useful when creating marketing communications plans since it helps marketers to prioritise propositions and then develop and deliver personalised and relevant messages to engage with different audiences, but also it can be used in general marketing planning. It is a framework that summarizes and simplifies process of market segmentation. |
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If you entrust us this process you can count on no less than: |
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1. Presentation |
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STP process helps identifying the most valuable types of customers, develop products and marketing messages that suit them. It allows you to engage with each group better, personalize messages, and sell more of your product. |
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If you are ready to carry out segmentation, targeting and positioning to make your strategy better contact us by email or phone and we will book a Brainstorming Session for you during which you can tell us what your expectations are. |
