Product life cycle analysis (PLC)

Hand in hand with the BCG analysis goes PLC analysis that tells us at what stage of its life a product is right now. This type of analysis is important for products within industries when launching new models and variants of the product influences its ROI. Noticing that stars and question marks are always at the beginning of the product life cycle and cash cows and dogs are always at their maturity stage. PLC analysis helps to evaluate how long the product can be stay on the market still having a decent ROI and when need to be upgraded or just moved to another market when it can enjoy good growth.

If you would like us to have a look at your opportunities reflected by your products PLC, you can count on:

• Establishing the exact position on a curve on all your markets.
• Recommendations based on wide picture of the environment your company operates in.
• Detailed report.

1. Presentation supplement
2. Developing graphic assets and matrixes
3. Quarterly updates 

Knowing how and where to deploy your portfolio assets to achieve the best possible ROI is a powerful thing that every company should have in its arsenal.  It allows companies to build a competitive advantage and maximise its profits without bearing additional development costs as well reducing the environmental footprint.   

If you think that doing the PLC would help your ROI contact us by email or phone and we will book a Brainstorming Session for you during which you can tell us what are your expectations and we will help you to do the analysis for your organisation.