Photo & Videography

Photography

Photography in marketing is often considered as an obvious thing. Yet it can surprisingly for some, add a whole new creative dimension to website content that engages audiences, enhances blog posts, stands out on social media grabbing attention. The visual element is a powerful one in content. Though it might not have a ton of impact on rankings from search engines, in many ways imagery has become essential to success in some channels, like social media marketing. We are focusing on how photography can be incorporated it into a marketing strategy.

2018 Adobe survey shows that some people find it annoying when content has no imagery or video and in overall:

• 41% rated beautiful imagery as a characteristic of a positive experience.
• 44% said they’d ditch reading a page altogether if the images weren’t loading correctly.

Therefore in 2019 and 2020 a lot of marketeers work with lots more imagery than in past years. Please note that content imagery extends beyond stock photos available for not a lot of money.

Why photography in marketing works?

Photos work because they:

• Relay importance. This is visible looking into newspapers reporting iconic events. It’s usually the huge image that tells you immediately “look here, this is important.” It is also extremely effective as a tool for brand awareness in content marketing.
• Convey intimacy. The relatable content is always a winning solution.
• Speak volumes as they can tell the story, or at least depict the heart of it, in relatively little space.
• Lend credibility like the original photos from customers using a product are a no-brainer if a small business really wants to tell an online audience and clientele about itself, its mission, its product and its story.

Most content marketers know that visuals are great for engagement. But if an organization or an individual really wants to connect with a target audience or email list, they should consider adding original photography in their marketing mix. Such imagery has high potential to resonate deeply with potential customers, as well as depict the brand in the best possible light.

Videography

It’s not too difficult to see why video is so popular these days. For one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online and allow a better focus on looking for information. This is why incorporating video into the content keeps organization competitive. There are some highlights as to why video is so crucial to the marketing strategy:

• Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on but is also easy to share across multiple platforms.
• Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
• Video is also very accessible to anyone with internet access, both to watch and to produce. 
• video help customers understand products. 
• Videos help with search engine optimization. By 2021 over 80% of all traffic is expected to come from video content.
• Video helps organizations to stay competitive. 81 % of businesses are now using video for marketing as they are amazing for getting all sorts of messages out there.
• Video boost conversions, A lot of customers claim that they help them to take a purchasing decision. 

Video is not only fun, it’s really one of the best ways to get up close and personal to your audience and give them a real glimpse of what the business is doing. The key here is to think beyond profit and product and show customers your philosophy, or share some information on an interesting event, or offer some valuable information.

Webinar

As more people get their services and products online since 2020, simply sending emails may not be enough to generate new leads, but providing more value in different form to customers and subscribers can greatly increase ROI. For companies looking to improve conversion rates, webinars are a great strategy to provide value, improve engagement, and increase revenues.

What is webinar marketing?

Webinar marketing is an inexpensive way to engage an interested audience in your product or service online in real time. As people interact with the landing page used to promote the webinar, they then become part of your marketing automation and CRM platforms. From there an organization can continue the conversation and nurture prospects through the sales cycle with the goal of creating new customers. Webinar’s can generate plenty of leads from single activity. More companies are choosing to use online information sharing as a marketing strategy and even as a method of driving the traffic to their websites and brick and mortars businesses. Webinars also deal with complex topics that require companies to “show, not tell” their customers something of value. Depending on the company and its products, a webinar will help improve conversion rates and expose them to new potential customers.

It’s still important to use regular solutions like email lists to ensure you can reach the most people when hosting a webinar.

Podcasts

When you want to connect with customers on a more personal level, sound allows the listener to hear the emotion behind your words. In this context the podcast can become a key tool in the digital marketing strategies of companies. Podcast is essentially a ”radio on demand”. It is a pre-recorded audio program, published on the website and available for download on personal computers or mobile devices to be listen when the listener wishes. This format has conquered many as one of the most prominent features of a podcast is that listener can subscribe. RSS technology alert the listener when a new podcast is available, eliminating the need to implement a new marketing campaign. Podcasting allows brands to communicate to a captive audience. With lifestyle on-the-go, the power to have the podcasting on demand allows companies and brands tell their story anywhere at any time. This in turn helps to establish authority in the industry and create brand advocates along the way. Regular content provides long way to keep people connected with your brand. Additionally, linking the podcast to blogs or other social channels increases the recall and participation with your community.

As podcast format is still little known, only very few brands sought big brands partnerships in the past years. Therefore, podcast listeners are not saturated with brands that seek to promote their actions at any cost. Therefore, the listeners can give more attention to the contents made ​​for companies. This format tends to have a especially interesting return on investment for companies focusing their efforts in online marketing.

BMF Design provides the photography, video, webinar and podcasting services that will increase ROI and find the place in the organizational and personal marketing strategy.