Market segmentation

Market segmentation can greatly help with tuning the marketing tools to reach the groups of customers with the best product offer in such a way that they will purchase your product. Market segmentation is useful in traditional and digital marketing as it creates small fairly uniform groups that can be targeted with specific messages at places where the congregate.

Entrusting us the segmentation or re-segmentation of your market you can count on:

• Finding the uniform segments of customers (cluster analysis, segmentation tree, scatter charts if appropriate).
• Setting criteria for evaluation of segments.
• Thorough description of the chosen segments.   
• Detailed report and approach recommendations.

1. Presentation supplement.
2. Quarterly updates on the segments.

Having your customers and potential customers segmented the right way helps planning the strategy and to see what type of messages can be crafted for them and what kind of platforms they can be put on to reach the customers with high rate of success.     

If you are planning to do your segmentation and target all or some of the developed segments contact us by email or phone and we will book a Brainstorming Session for you during which you can tell us what are your expectations and we will help you to do the rest.