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Posters
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Posters can play a different role. They can be dedicated to various activities and be:
This is the most common type of poster. It is the basic ad poster mostly seen on the sidewalks. These posters generally are about a product or service that has recently been launched or they are used to grab the attention of passer-by. Such posters have usually a large image along with a few pointers about the benefits of the product or service. They also have a footer that informs the reader about where they can find the advertised product or service.
Certain businesses such as medical business or doctoral practices have a very specific type of target audience. Such type of businesses also largely depend on creating awareness about the health problem. For such businesses, formative posters are a good option. The formative poster does not directly promote a business, product or service. They instead spread awareness regarding a particular issue and just discretely mention the business as the presenter of a message. Such type of posters works well in creating brand awareness in hospitals, GPs and dental surgeries.
Show posters can also be termed as cinematographic posters. These posters are used to promote upcoming TV shows, theatre plays or musical concerts. These posters are majorly an image of the show with the name of the show, details of its release and the venue where one can attend these shows. You could also use them as a pre-release poster to create a thrill about your show that is releasing soon.
Political ad posters are also commonly known as propaganda posters. These posters are currently used by different political parties, especially during electoral campaigns to spread awareness about the different parties that are standing for elections.
Fashion posters have a very straight structure. They generally have a large image of the fashion product, a model and the name of the brand with a catchy tagline. Such fashion posters are majorly used by large brands.
Corporate poster, as the name suggests, is used by large multinationals to advertise their brand. The purpose of using these posters is not to promote a single product or service, but the whole brand of the corporation. Generally, these posters feature a complete range of the products provided by the business, and the main focus of the poster message is put on the brand of the business. Also, corporates that use such posters often stick to a single design and structure to maintain the uniformity in their posters. Sometimes these posters may even include information about new launches but not always.
Campaign posters are a set of posters that are used to spread awareness about a complete campaign and not just simply promote a brand. Such posters are used especially during awareness month such a ‘Movember’. Businesses use it to keep their target audience engaged by having interconnected posters in which the first poster will inform about more upcoming information.
A subject poster has a single subject that is promoted. Such types of posters are generally used by art galleries to showcase the piece of art in a poster along with a few lines of description about the art piece.
Just like posters that are used to create awareness, there are posters that are used to create affirmation. These posters generally feature a motivational quote to motivate the reader. Businesses could use such posters to make a customers smile about a motivating quote and discreetly adding their brand name on the footer of the poster.
Digital posters are not printed but are moving posters that can either be projected on a space or displayed with the help of an LED screen. They can be reused. When using digitally projected posters, you need to be careful of the colours for your ad as a projector may not project the exact colour and it may make your message difficult to read. BMF Design can undertake the design and content of any posters as well as printing or formatting them for the online use. |