Integrated Marketing Strategy Bundle

Preparing the strategy for the whole marketing activities involves collecting lots of information and co-ordination between staff and various suppliers. This is true for commercial organisations as well as non-profits and charities. On top of the whole process you need to take into account that you will have more stakeholders to report to, more staff to explain what their roles in implementation are and as well setting up some new systems.

Integrated marketing bundle is suited for organisations who already have some strategy and want to carry on with the process in a better and more efficient way to make a greater impact on people’s lives as well for the start-ups. 

Entrusting us the process of strategic formulation you can expect no less than:

• Strategy brainstorming session.
• Establishing plan of action, timelines, and deadlines between digital and offline part of business.
• Analytical plan of action and implementation.
• Formulating aims, goals, and objectives in line with your mission.
• Plan of actions (budgets, planners, markets, customer groups, tools)
• KPIS, indexes and ratios.
• Scenario building (3 scenarios).
• Corrective action process.
• Clarifying responsibilities and reporting lines.
• Preparation of the plan and its summary.
• Setting the transparency standards.

1. Re-modelling the strategy process.
2. Reporting system supplement.
3. Online or offline presentation supplement.
4. Board and staff meeting.

Strategy formulation is a lengthy and serious process. The more complex and technical the market the more work needs to be put into it and further into monitoring of implementation results. After the whole work will be done, a follow up process needs to kick in to keep the strategy implementation within the established parameters.

If you already decided that you want and you need an integrated marketing strategy or want to tweak the old one contact us by email or phone and we will book an appointment for you during which you can tell us what are your expectations and we will be able to tell you how can we support you on your way.