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Brochures are classified according to the layout or the format of the brochure, and the end use of the company.
The layout classification includes a layout, like their method of folding and the overall appearance of the brochure:
- Gate fold brochures can have a great impact when used correctly. The reason they are used rarely is their cost. So they are mostly used for high-end marketing. These brochures are made of high quality paper that make them durable and reach the targeted customer/client in good condition.
- Tri-Fold Brochure is another form of a bifold. These brochures provide you with enough space to present your information as it creates six panels. These are very common type of brochures because of their low cost. They are easier to carry and have the capacity to impress the person reading it.
- Bi-Fold brochures is the most common type of brochure being used by many companies as it is fairly inexpensive to print. They are folded in half, forming four panels, the front cover, the back cover and two internal panels. It is simple hence, easy to scan through the information. An advanced version of bi-fold brochure is the booklet. In a booklet there are multiple pages and it looks more like a magazine. This type of brochure is useful for companies with many brands.
- Leaflets or Flyers is a different from other types because they are used for targeting a large number of people. They should be unique in design and overall presentation. The number of pages in a leaflet or a flyer is just one and hence, it is cheaper to print and also reader-friendly which means that the information must be concise and to the point.
- Folders and Insert Brochure has an additional feature of folders within the brochure. It is useful to store a feedback form, or an enrollment form, in some instances which can be filled on-the-spot by the customer.
- Z-Fold Brochure goes by its name and folds into a ‘Z’. It gives an extravagant look to the brochure and will leave the reader impressed. It allows the company to represent their selling propositions in great detail, as there are three panels in a Z fold brochure. It is also a good alternative to a tri-fold brochure.
According to the intended use the brochures can be classified as:
- Response Brochures, answering customer’s inquiries and are appropriate for customers who have already shown interest in the products. They are for the customers who just want additional information about the product to confirm their purchase. The aim of this is closing the sale.
- Check out Brochures available from counters aim at attracting a first-time customer and turn him/her into a regular one. It is very important to have an attractive front page for these brochures, otherwise people won’t notice it.
- Direct Mail Brochures are designed to attract potential customers and inform about new products, or any additional features of a brand. A mail brochure contains a marketing letter and a sample brochure, and additional information about the products and company’s abilities.
BMF Design can write the content for any type of brochure, design it and print it.
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