Literature design

Literature design is an important part of communication/PR strategy and branding. It is about to have right information, in a right format and recognisable as yours without any doubt that is yours. You know, the usual standing out of the crowd. The main trick here is to keep the right balance between branding elements and eye-catching graphic concepts, and yes, we all like to read, but our brains think and understand faster pictures. 

What is marketing literature?

The marketing literature has a wide meaning. We count here in brochures, flyers, newsletters or office stationery but also any form that communicates our brand in written and graphic form so even a price tag with logo and tagline is a literature.

Communication strategy

The shape of the literature is often described by communication strategy. It sets number of what, when and where the literature needs to be delivered to customers. Literature often requires logistical effort apart from designing, printing and publishing. This is always an additional cost.   

BMF Design strives to deliver compelling and engaging in form and content literature reflecting the values the client wants to project. We always put an extra effort making sure that you are different wherever you appear.