Customer lifetime value analysis (CLV)

CLV is the total worth to a business of a customer over the whole period of their relationship. It costs less to keep existing customers than it does to acquire new ones, so increasing the value of existing customers is a great way to drive growth of the business. Knowing CLV helps developing strategies to acquire new customers and retain the old once while still keeping profit margins.

If you entrust us preparation of your CLV analysis you can count:

• Analysis of customer value at various touch point.
• Identifying customer journey and behavioural patterns.
• Assessing the length of customer lifetime.
• Creating the formula appropriate for the business.
• Detailed report.

1. Presentation.    
2. Analytical data integration system.

Knowing the value of each customer is a key success factor for any business.

If you think that CLV analysis would help formulating your strategy to be more accurate contact us by email or phone and we will book a Brainstorming Session for you during which you can tell us what your expectations are.