Creative writing & PR

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Creative writing is connected to Public relations closely as it shapes it to express the goals of the communication. We live in the increasingly information chaotic times where certain messages are hidden or expressed in a way that changes our understanding of coined out concepts. A new angle for the Press release definitely increases the interest of the press and public and makes us more visible among many others.

Where to start? The story telling.

In any communication the story telling is the first step that makes our PR efforts successful. We need to get the story clear, understandable and easy to relate to. Then we can start formulating the communication strategy and after that implementation of that strategy. But first is the story. It needs to have a reason to your actions, emotions, ability to move people universally and show a clear path of development. We all like heroic stories and those undoubtfully become a part of the brand fabric we want to emulate.

How to keep our story relevant?

This is done through allocation of communicational tools. It is important to remember that those tools are multifold and often include strong element of graphic design. To keep the story relevant, you need a strategy and innovate your messages and content as to what will be included in your PR. Here even a short description of your project in Facebook is an important tool as it directly projects who you are.

PR for the troubling and challenging times

PR is great to address any reputational issues stemming from customer complaints, competitor strategies, unexpected and sorrowful events. Here the creative writing able to connect with the public is the paramount. Sometimes saying that we feel the pain too goes the long way and makes your public more receptive. Arrogance or hiding never pays off. After all we all her to enjoy our lives and not to be spectators to public divas.       

BMF Design helps to find, formulate and tell the story you haven’t talked about so far. We make the creative part and to train you how to talk about that in media, during interviews and through the variety of comms.