Brand positioning map

A brand’s position is the set of perceptions, impressions, ideas and feelings that consumers have for the product compared with competing products. Marketers plan positions that give their products the greatest advantage in selected target markets, and they design marketing mixes to create these planned positions.

Entrusting us creation of positioning map you can count on no less than:

• Assessment of strengths and weaknesses relative to competing brand/s according criteria important to customers.
• Identification of brands competitive advantage.
• Identifying Market Opportunities.
• Migration of the ideal positions and identifying the most suitable brands’ spots.
• Detailed report.

Brand positioning is an ongoing process as the markets and customers tend to change over time.

If you are convinced that brand positioning would help your strategy to be more accurate contact us by email or phone and we will book a Brainstorming Session for you during which you can tell us what are your expectations.