Brand extension pack

So, if you have a well-established brand you might like to look for opportunities for making it bigger elsewhere. It is always worthwhile to look for new a new country or a completely new market where you can sell your brand. You are looking to extend your brand. Our brand extension pack will address expansion to any part of the market locally, nationally, or globally.  

Entrusting us to plan and execute the extension of your brands you can expect n less than:

Phase 1

• Initial Brainstorming Session and follow up meetings (you decide who attends on your side)
• Proposal of the extension including detail strategy formulation on each market supported by the detailed analysis of the markets
• Report and budgets

Phase 2

• Plan for execution of the launch including timelines, tools, methods, and budgets
• Implementation of analytics and running the analytics until the end of the launch
• Development of the tools required for the launch; all assets included
• Detailed report with analysis of market foothold gained, further recommendations for the market development and establishing the market performance preferences for the next 3 years.

1. Progress reports – board, investors, or staff.
2. Implementation of the in-house research.
3. Update of the brand guidelines for other markets.
4. Set up in house analytics for the brand.

Expanding outwards is a lengthy process that will bring the success only if monitored and executed with attention to detail. As launching into new markets always carries a degree of risk it needs to perfectly co-ordinated between the agency and the organisation to build a lasting result.

If you you are ready to invest and develop you brand further contact us by email or phone and we will book an initial appointment for you during which we would like you hear what are your objectives.