Brand analysis

Brand analysis pins down what state the brand is currently in, who your customers are and what they're looking for, what your competitors are doing, and so forth. It is a very thorough account of the situation of how the brand is really doing. It is needed as sometimes we lose a track of what and how the brand is performing in the everchanging environment and to make sure we know the reasons if the brand loses the market share.

If you entrust us the analysis of your brand you can expect no less than:

• Full review of the brand features.
• Potential competitors and differential analysis.
• Current market position.
• Report and suggestions for improvement.  

1. Presentation – staff or board option.

Brand analysis should be executed in regular manner and not only when the market share starts to decline, or the planning period is ahead. Tracing the brand performance is particularly important in ensuring that the brand remains valid and fulfil customer needs.

If you feel that your brand requires in-depth analysis contact us by email or phone and we will book a brainstorming Session for you during which we can discuss your brand needs.