BCG analysis

BCG analysis

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STR73
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BCG analysis shows the position of your products within portfolio of your products or services. It shows exactly how much investment and profit your products deliver. This is important when developing the strategy for the brands and services as it tells you how to focus your efforts in order to make your company or project profitable and ensure the cash flow. This model can be applied to both traditional and digital marketing and not only for the internal product strategy but also to analyse the competitive products position.
If you entrust us to choose this tool as appropriate for your business, you can expect no less than:
  • Establishing cash cows, difficult children, raising stars and dogs and their exact position in your portfolio as to the market share and required investment.
  • Establishing cash cows, difficult children, raising stars and dogs among your marketing channels to identify their ROI and market growth potential.
  • Collection all information to produce the matrix.
  • Exhaustive report with recommendations.
   OPTIONAL:
  1. Presentation supplement
  2. Developing graphic assets and matrixes
  3. BCG product tracker over a period of time

Collecting the accurate information for decision taking is crucial otherwise the strategic solution might not be appropriate and lead to a disaster. It is important to know what your ROI and growth potential is and have the data ready before taking any decisions involving investment.

If you think that looking into the growth potential and ROI you receive from your channels or product would help your strategy contact us by email or phone and we will book a Brainstorming Session for you during which you can tell us what are your expectations and we will help you to do the analysis your organisation could benefit from.