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Newsletters are important part of communication operations. The experts argue how effective they are but undoubtfully they fulfil important role of:
- Stabilizing the flow of information through reaching out to customers and drive further engagement.
- Increasing brand awareness through providing substantial amount of information, making it easier to create awareness around your products and services.
- Connecting with new prospects as way of window-shopping online. A newsletter provides prospective clients with valuable information helps them make favorable decisions when the right time comes.
- Keeping existing customers in the funnel by keeping them in the loop, getting their feedback, and introducing them to your latest offerings. The customer will more likely feel valued and appreciated if you stay in touch with them.
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