Websites analytics

Regardless of what content has been put up online an organization needs to know what is and is not performing. Even if the team thinks that the content provided is the best of the best the customers are the only judges whose opinion should be considered. I short, a proof that the web pages or social media posts are optimized and cater to customer’s needs.

Web analytics is a collection of metrics, reports, and insights on any website that provides you with this exact data on performance of the web pages. Let say the newly published content cover the best features of the new product. If no leads are being generated after two weeks the sales team will have a hard time to achieve the targets.

Before the team will start to write a new content to remedy the situation web analytics should be used to find out how many people have read the post, the time they spent reading, and even where and when they clicked away. Having captured real-time and historic data on any of web pages, the informed decisions about what is and is not really working on the website come much easier and without risk of failure. The analytics can show that the better approach for the next written or recorded content should specify more details and move from generic scope to more targeted content and choose the geographical area which will create more interest and sales leads to follow.   

Website analytics if used, can do just that, tell where you customers are and how to move from the market position you are now to the position you should be to enjoy greater profits.

BMF Design will deliver a complete analytics solution for any organization, set the targets, produce reports and provide conclusions for improving the targeting and positioning of the online content and assets.