Platform set up

Affiliate marketing is in essence a performance-based advertising method where businesses pay a commission on conversions to an affiliate. An affiliate (person or organizations) earns money by promoting and selling other people's or organization’s products or services, just without holding any stock, having to fulfil orders, or deal with customer services. Sales are tracked via affiliate links to enable commissions to be calculated. It is a highly effective tool to increase the sales without using a lot of operational time and assets.

Affiliate marketing is a voluntary collaboration between a merchant and its affiliates where:

• A merchant is the business that is selling the product or service and who the customer hands the money to
• An affiliate is the affiliate promotes the business's content to their audience to drive customers and is paid a commission upon a successful sale (or sometimes for a lead).
  

Start with your own affiliate marketing strategy and start to monetize your existing sales assets or launch an affiliate site of your own from scratch and some strategical steps are needed to be taken.

First, a niche to operate on need to be identified.

Secondly, to Affiliate Networks,schemes and platforms to use need to be identified.

Thirdly, products to promote have to be shortlisted and selected.

And last, a strategy to promote the selected products needs to be decided upon and implemented including designing the banner ads and deciding the pay-out scheme.

Having this ready, you can start to set up your campaign on platforms that best represent your business or create your own affiliate programme. 

BMF Design can help you with formulation of the strategy, choice of platform and designing the appropriate banners that focus on the right message.